Marketing & Creative Operations Executive
Building and leading teams, developing new capabilities and shaping how modern marketing organizations operate.
Stacie Santana is a marketing and creative operations executive with more than 20 years of experience leading teams, building capabilities and shaping how marketing organizations operate. Her career spans creative development, content production, marketing operations and enterprise transformation, with a focus on connecting strategy to execution and helping organizations grow and evolve.
At The Home Depot, she leads a 160-person Marketing Operations organization supporting more than 900 marketers, with responsibility for marketing planning, operational strategy and enterprise transformation. Her experience spans building creative organizations and production capabilities from the ground up, leading complex operations and introducing new technologies, including AI, to modernize how marketing gets done.
A people-first leader, Stacie believes great work starts with strong teams, trust and a willingness to challenge how things have always been done. She brings people together, builds new capabilities and creates environments where teams can do their best work.
Outside of her corporate role, Stacie is co-founder of Le Babe — an Atlanta-based beauty and wellness brand built on a mission to invest in women's confidence, offering an elevated client experience in the heart of Inman Park.
Rethinking How Marketing Works
AI is changing the work. The opportunity is to rethink how it gets done while helping our teams prepare for what’s next.
Areas of Leadership
Marketing & Creative Operations
Organizational & People Leadership
Strategic Planning & Execution
Content Production & Studio Operations
Business Transformation
AI Strategy & Emerging Technology
Operating Model & Capability Development
See How We’re Transforming Content at Scale
Imagination to Impact: Brand-Led Creative Precision at Scale
In this conversation, Stacie Santana joins Hannah Elsakr, Vice President of GenAI New Business Ventures at Adobe, to explore how enterprise marketing organizations are transforming their content supply chains to enable brand-led creative precision at scale. The discussion highlights how operating models, technology platforms and emerging AI capabilities are reshaping how marketing teams plan, create and deliver content.
Professional Experience
Senior Director, Marketing Operations
The Home Depot | Atlanta, GA | 2023 – Present
Leads enterprise marketing transformation for the nation's largest home improvement retailer, overseeing operating model design, marketing technology enablement, AI strategy and governance, and the modernization of the marketing content supply chain.
Responsible for aligning strategy, systems and teams across marketing, product, finance and technology to enable faster planning, scaled content production and greater operational clarity across the marketing organization.Key initiatives include:
Leading enterprise transformation initiatives projected to unlock approximately $20M in reinvestable value through operating model redesign, workflow automation and technology modernization
Establishing Marketing's first enterprise AI operating model and agentic roadmap, building governance, prioritization and experimentation frameworks for AI adoption across the organization
Leading GEO/AEO strategy, building measurement frameworks to evaluate brand visibility across AI-powered search experiences and large language model
Integrating a 250,000 sq. ft. full-service content studio and 60+ associates into Marketing Operations, significantly expanding enterprise production capabilities
Redesigned campaign development processes, reducing timelines by 70%, reducing touchpoints by more than 70% and improving campaign cycle efficiency by 40%.
Senior Director, Creative Services & Operations
The Home Depot | 2020 – 2023
Led the company’s internal creative operations and studio organization, responsible for delivering omnichannel marketing content at scale while modernizing the technology, processes and governance required to support enterprise marketing programs.Key initiatives include:
Established a centralized project management office supporting more than 700 marketing campaigns and strategic initiatives annually
Built an operations center of excellence to standardize campaign workflows, planning processes and cross-functional governance across marketing teams
Developed and scaled a global studio network, including building a production studio in China from the ground up, generating $4M+ in annual cost efficiencies while accelerating speed to market.
Implemented scalable content production frameworks that reduced production timelines by more than 50%
Director, Creative Services
The Home Depot | 2016-2020
Led creative and content development teams responsible for brand and product content across digital and marketing channels, including photography, CGI, video and editorial content.Key initiatives include:
Established the company’s digital asset management platform and asset governance framework
Designed systems and workflows for project intake, resource management and production tracking
Developed performance measurement frameworks to evaluate content effectiveness and marketing impact
Earlier Career
The Home Depot
Senior Manager, Online Content
Senior Manager / Manager, Online Merchandising
Creative Production Manager
Carter’s | OshKosh B’gosh
OshKosh B'gosh Brand Marketing
Macy’s
Senior Copywriter | Copywriter
A Peek Inside Studio Orange
From Opportunity to Infrastructure: Building a 250,000 Sq. Ft. Content Studio
Studio Orange was a unique and unexpected opportunity to rethink how we build internal capabilities — enabling greater speed, scale and efficiency in how content is created and delivered. This article offers a look inside the thinking behind that work.
Thought Leadership & Advisory
Stacie regularly shares perspective on AI's impact on marketing operations and content strategy with industry audiences.
Thought Leadership Advisor, MMA Global
Speaker, NRF 2026
Featured Speaker, Adobe Webinar (2026) — Imagination to Impact: Brand-Led Creative Precision at Scale
Featured Executive, Adweek (2024) — Inside Project Orange: From Opportunity to Infrastructure
Customer Advisory Board Member, Aprimo
Meet Le Babe
The blowout experience, elevated.
Great style, good energy and connection come together in a space designed to make getting your hair done feel as good as the result.