Marketing Transformation Executive
Designing the operating models,
AI strategies and content supply chains powering modern marketing organizations.
Stacie Santana is a marketing transformation executive focused on building the operating models, technology ecosystems and AI-enabled workflows that power modern marketing organizations.
As Senior Director of Marketing Operations at The Home Depot, she leads enterprise marketing transformation across strategy, operating model design, AI adoption and content supply chain modernization for one of the world’s largest retailers. Her team connects the full marketing ecosystem — from planning and investment strategy to creative production, technology enablement and scaled content delivery — enabling the organization to operate faster, smarter and with greater accountability.
Stacie works across marketing, product, finance and technology to align strategy, systems and teams — ensuring marketing can operate with speed, clarity and accountability. Outside of her corporate role, she is also a co-founder of Le Babe, an Atlanta-based blow-dry salon concept focused on elevated client experiences and creating spaces that help women feel confident and celebrated.
She is particularly interested in the innovations shaping the future of marketing —while also believing deeply in the human experiences that create lasting connections between brands and people.
Areas of Leadership
Marketing Transformation
AI Strategy & Adoption
Content Supply Chain
Marketing Operations
Global Content Production
Imagination to Impact: Brand-Led Creative Precision at Scale
In this conversation, Stacie Santana joins Hannah C. Elsakr, Vice President of GenAI New Business Ventures at Adobe, to explore how enterprise marketing organizations are transforming their content supply chains to enable brand-led creative precision at scale. The discussion highlights how operating models, technology platforms and emerging AI capabilities are reshaping how marketing teams plan, create and deliver content.
See How We’re Transforming Content
at Scale
Professional Experience
Senior Director, Marketing Operations
The Home Depot | Atlanta, GA | 2023 – Present
Leads enterprise marketing transformation for the nation’s largest home improvement retailer, overseeing operating model design, marketing technology enablement, AI adoption and the modernization of the marketing content supply chain.
Responsible for aligning strategy, systems and teams across marketing, product, finance and technology to enable faster planning, scaled content production and greater operational clarity across the marketing organization.Key initiatives include:
Leading the transformation of marketing workflows, operating models and technology platforms to enable scalable, data-driven marketing execution
Implementing generative AI capabilities across marketing workflows to accelerate content creation and operational efficiency
Integrating a 250,000 sq. ft. full-service content studio and 60+ associates into Marketing Operations, significantly expanding enterprise production capabilities
Establishing cross-functional frameworks that connect strategic planning, campaign execution and content production across the organization
Senior Director, Creative Services & Operations
The Home Depot | 2020 – 2023
Led the company’s internal creative operations and studio organization, responsible for delivering omnichannel marketing content at scale while modernizing the technology, processes and governance required to support enterprise marketing programs.Key initiatives include:
Established a centralized project management office supporting more than 700 marketing campaigns and strategic initiatives annually
Built an operations center of excellence to standardize campaign workflows, planning processes and cross-functional governance across marketing teams
Developed global studio capabilities and an Asia-based production studio, generating $4M+ in annual cost efficiencies while accelerating speed to market
Implemented scalable content production frameworks that reduced production timelines by more than 50%
Director, Creative Services
The Home Depot | 2016-2020
Led creative and content development teams responsible for brand and product content across digital and retail channels, including photography, CGI, video and editorial content.Key initiatives include:
Established the company’s digital asset management platform and asset governance framework
Designed systems and workflows for project intake, resource management and production tracking
Developed performance measurement frameworks to evaluate content effectiveness and marketing impact
Earlier Career
The Home Depot
Senior Manager, Online Content
Senior Manager / Manager, Online Merchandising
Creative Production Manager
Macy’s
Senior Copywriter | Copywriter
Carter’s | OshKosh B’gosh
Manager, Brand Marketing